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Brad Barnett Named Vice President & General Manager of Learfield’s Ohio State Sports Properties — Photo by Katya Wolf on

General sports Hidden-Barnett vs Columbus-Redefining Reach

Ohio State’s streaming viewership surged by 22% last season, and Barnett’s hiring promises to double that through innovative monetization models, according to the Ohio State Athletic Department. The upcoming revamp blends AI, immersive media, and fan-generated content to redefine how Buckeyes connect with supporters. General sports - Barnett’